Protoscar’s managing director Marco Piffaretti has been responsible of one of Europe's biggest EV pilot project, the VEL1 in Mendrisio (1994-2001). Over 400 EVs, equivalent to nearly 8% of market share, have been sold mostly to private users. The lessons learned during this project concern planning of charge infrastructure, legislations, marketing, education and so on, i.e. market introduction. Based on this experience Protoscar consults its clients in all the topics needed to get an added value to EV pilot projects and market introductions.